While often viewed as a cheaper traffic source, Tier 2 traffic – specifically popunders and push ads – presents a complex opportunity for businesses. These ads appear behind a user’s active browser screen, and pop-up messages interrupt the browsing session with displays. Understanding the details of

In the advertiser platform checklist ever-evolving landscape of digital advertising, ad fraud poses a significant threat to both advertisers and publishers. This article aims to deconstruct the complex world of ad fraud by performing a comparative analysis of various malicious tactics employed by cr